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Contact Us

+1.323.285.5259 USA
+65.9675.2804 Singapore
Via eMail

What We Do

We design theme Parks, Water Parks, Rides, Shows, Attractions, Interactives, Historical Re-Creations, Mixed-Use Centers, Environmental Graphics, Entertainment Retail & Dining Destinations, Special Events and more.

Why We're Better

Our attraction concepts are designed to generate ticket sales, entertain visitors, stimulate the imagination, appeal to the key emotions that generate high repeat visitation, and make money for our clients.

Who We Are

Internationally Experienced Entertainment Design Professionals from the fields of Architecture, Interiors, Theater, Graphics, Film, Illustration, Sociology and Engineering, with master's experience from Disney and Universal.
Arabic Translation Coming Soon!

About KB | Creative Advisors

What We Do

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We Design Entertainment

Theme Parks, Water Parks, Rides, Shows, Attractions, Interactives, Historical Re-Creations, Mixed-Use Centers, Environmental Graphics, Entertainment Retail & Dining, Special Events and more.

We Are Experienced

Professional planners, architects, theatrical and interior designers, media producers, illustrators, graphic artists, and sociologists with master's experience from Universal Studios and Walt Disney Imagineering.

Solutions Not Problems

With worldwide experience, we've seen and done it all. We can help you avoid expensive mistakes, eliminate uncertainty, reduce risk and focus on creating designs that sell tickets and attract repeat visitors.
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Who We Are

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Your Creative Brain Trust

KB Creative Advisors is a dedicated group of design professionals with a solid foundation in real-world experience AND the ability to create remarkable, fresh ideas. A mixture of ego-free visionaries, we are architects, illustrators, interior designers, theatrical set designers, graphic artists, media producers, master planners, landscape architects, and the occasional costume designer. Knowledgeable, experienced, and passionately working in unison, our "brain trust" is constantly searching for emerging trends and entertainment innovations.

How Many Parks Have YOU Built?

We’ve designed and built the best entertainment experiences in the world under every possible combination of time, land, budget, and cultural constraint. No other firm offers our combination of talent, design, operational experience, practical creativity, and parallel project management savvy.

Creating successful entertainment projects requires on-the-ground experience, knowledge of past successes, AND the ability to apply it all in the face of changing market conditions--that's what makes KB Creative Advisors unique.

Our World Class Projects

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Creating compelling, ticket-selling attractions requires a vast pool of artistic and technical talent, with carefully coordinated teamwork to achieve success. Our passion and commitment is to create energetic designs that entertain and perform financially.

Our projects entertain over 52 million people annually, worldwide.

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OPEN IN 2010: Universal Studios Singapore! (English)

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We Are Entertainment Design Gurus

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When short of time, facing real budgets, and needing results, don't leave it to the amateurs--Use KB Creative Advisors! Our experienced Entertainment Design Gurus have done it all before, know how to create on-target concepts the first time, and have the talent to create compelling attractions that drive ticket sales. We will lead you to the promised land of high repeat visitation.

We are immersed in the industry’s history and precedents, new trends, and are evolving the future of entertainment. Our passion is supported by talent, knowledge and professional experience in creating world-class entertainment. Our geeky nature serves up innovative entertainment that yields practical, profitable results.

Who Is In Charge?

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Kevin Barbee | President and Creative Director
M.Arch/Urban Design, Arizona State University

Experience with Universal Studios, Disneyland, Six Flags, Everland, The Venetian, RTKL, and the Jerde Partnership.

03 Parks Built/Designed
17 Attractions Built/Designed
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Our Entertainment Design Creative Services

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Our Services Are Designed to Create Long-Term Value

We create unique destinations that stand out from the crowd, drive ticket sales, and build emotional brand connections to power repeat business. Now "That's Entertainment!"

Our Design Services expand beyond formulaic approaches, pushing into new markets and venues with innovative place-making and storytelling techniques. Customized Services are provided by talented Advisors who have master's knowledge and experience from the creative think tanks of Universal Studios and Walt Disney Imagineering.

Grounded with world-class experience and knowledge, we Design, Entertain, & Inspire.

Create The Future: Contact Us

▷ Blue Sky Concept Creation & Development

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Got an idea? Want to see if it will pan out?
Don't have any ideas? Need some new ones?
Too many ideas? Not sure which way to go?

We can help.

We guide owners and developers through the mysterious maze of Entertainment Design, bringing clarity out of chaos. Managing the creation and development of ideas, we turn them into actionable projects with defined goals, objectives, and results, turning grey skies to blue.

Through visualization, idea harvesting, nominal group and other techniques, we can take your ideas beyond the mental barrier into reality.

▷ Emotional Master Planning™

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Bringing the underlying human desires and emotions to the drafting table is the only way to create a deep lifelong bond with consumers. Emotional Master Planning™ does just that.

By relating to consumers through primal emotional cores, we can ensure success for entertainment destinations. Our proprietary planning principles emanate from concepts used by Walt Disney to plan Disneyland. Adapted and refined for today’s market, Emotional Master Planning™ applies social science to entertainment planning to make lifelong consumer connections.

▷ Theme Parks, Water Parks, Rides, Shows, Attractions and Events

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Danger! Rides, Shows and Attractions are like particle colliders--you need rocket scientists to prevent creating a black hole for your budget! But no need to worry if you hire an experienced team.

Combining the art of showmanship with state-of-the-art technology requires a diverse team of artistic and technical professionals focused on Creating Fun--Yes, you need rocket scientists!

Making it easy for the fun to occur requires a skillful orchestration of creative vision, technical know-how, project schedules, and client goals. The KBCA team brings together virtuoso talent with experience creatiing world-class entertainment worldwide.

▷ Entertainment Facility Planning and Design

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How the heck are you going to build that castle, spaceship, or submarine? Worse yet, how are you going to get people into that fake mountain? What about guests in wheelchairs?

Leave it to the professionals who enjoy designing brand new buildings that look 700 years old, but meet current building and accessibility requirements. Safety is number one, so an experience facility designer is essential to blend ride/building/evacuation/operational/entertainment requirements into a seamless experience.

▷ Retail and Dining Destinations

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The fusion of retail and dining environments with entertainment creates a powerful, differentiating draw in today’s competitive market. Integration of entertainment can benefit both large retail centers or single merchants with longer and more frequent customer visits.

Success comes from years of experience designing, building, and operating successful stores and restaurants worldwide.

We design entertaining environments that sell.

▷ Environmental Graphic Design: Signs & Wayfinding

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Signs and Wayfinding are the icing on the cake, the final details that make entertainment environments come to life. Sensitivity to signs and typography brings another layer to the entertainment venue's design language, further reinforcing the theme, era, and locale.

Why We Are Better

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Ego Free

Working with this month's egotistical visionary can be exciting and glamorous. As budget is spent, schedule is burned, and actionable deliverables fail to materialize, the glamour fades. Bravado is not a basis for creating results--experience, creativity and talent are.

Master's Foundation

Knowledge and experience forms a foundation from which Creativity springs with confidence. With backgrounds at Disney and Universal, we earned a world-class foundation in themed entertainment design, backed by on-site art direction and construction supervision. This experience gave us the confidence to design Universal Studios Singapore from the ground up.

Flexible Creativity

Our ability to generate multiple creative solutions to problems, our flexibility to adapt to changing conditions, and our spirit of teamwork makes our clients successful. Over 52 million people each year experience our projects.

That's Creative Leadership with Practical Results.

▷ Experience

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We offer you the experience gained in many world-class projects for Universal Studios, Disney, Paramount Studios and Six Flags. Who else has designed and built Universal Parks other than Universal? We Did! When spending a lot of money, why waste it on amateurs? Ensure you get the most out of your “soft costs” by using designers who have conceived and built the most famous and compelling experiences in the world. You will reduce your creative risk and ensure the end result is top notch and drives ticket sales.
View Our Work

▷ Knowledge

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We know the secrets underpinning successful entertainment projects worldwide, and will apply them to create success for you.
Download Knowledge

▷ Talent

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Skills and talent are the foundation, but personality determines success. With can-do personalities powered by knowledge and seasoned with 75+ years of international experience, our advisors--your team--are the top talents in their creative arts.

Our award winning, designers, artists, planners, writers, and researchers question assumptions and work together to create growth yielding new ideas, opposite thinking, and creative logic. We seek new systems, strategies, and approaches. We use our diverse backgrounds, unique skill sets, breadth and depth of experience to conceive, develop, and implement innovative ideas and on-target designs that will sell tickets.

Meet Our Talent

▷ Creative Problem Solving

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Our advisors are trained to listen to clients, understand their needs, goals, and points of view, and then to apply their talents, skills, and experiences toward the creative task at hand. Our creative problem-solving natures allow us to attack projects from different angles in order to reach the best on-target solution for entertainment, schedule, and budget. There's more than one way to create!

▷ Collaboration

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Entertainment Projects are complicated, multidisciplinary endeavors that must seamlessly weave together the art and technology required to entertain and inspire. Teamwork is essential.

Imbued with a teamwork spirit, we are experienced in teaming up with clients from multi-cultural backgrounds. Our international team collaborates worldwide to bring client dreams to fruition and achieve positive economic results.

▷ Professionalism

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We serve our clients with world-experienced professionals with great track records, and who have the highest talent levels in the industry. You can't afford inexperienced bravado and baseless ego driving a project.

Our team of client-centered professionals are visionary and creative, yet know that collaboration and client service are the road to success. Flash in the pan egos pale in comparison to our dedicated teamwork, professionalism, proven creativity, talent and world-wide experience. We deliver thoughtful projects designed to create long-term value for our clients.

▷ Solutions Not Problems

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Our top-secret Emotional Master Planning™ process is based on proprietary research by Kevin Barbee. Founded on timeless principles, our “secret formula” approach provides a foundation for long-term success. This formula connects with customers on an emotional level, creates lasting memories, has great marketing appeal, and (perhaps most importantly of all) generates repeat visits. That’s what it’s all about!

With our world-wide experience working in different cultures, companies, and with multiple management styles, we have encountered every kind of pitfall, "value engineering" mistake, scheduling fiasco, shipping mishap, and mega-scope-gap imaginable. The good news is that we've learned the hard way, so you don't have to! We won't let your project be the 21st century's project management disaster.

Forewarned is forearmed. We may give you guidance that may not make you happy--it happens when you serve your clients with integrity. The benefit of our hard won experience is what you are paying for--we won't hold back. Moreover, depending on project scope, schedule and complexity, we can use our experience streamline project delivery with non-traditional methods.

Locations

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Although we are often find ourselves working in hotels, client offices, airports, libraries, construction sites, and coffee houses, we actually do have offices. They are strategically located to ensure you receive around the clock service to keep your projects moving forward. Regardless or your location, today’s online collaboration tools ensure clear communication and access to the best entertainment design talent--worldwide.

Western Hemisphere | Los Angeles | USA

5410 Wilshire Boulevard, Suite 910, Los Angeles, CA 90036 | +1.323.285.5259

Los Angeles is the birthplace of the theme park and the center of Hollywood's entertainment industry.  Our office here takes advantage of the entertainment design talent pool so that we can rapidly supplement our team with additional artists, designers, and technicians as project requirements demand.

Eastern Hemisphere | Singapore | Asia

The Cathay - 30 Mount Sophia Road #12-02, Singapore 228464 | +.65.9675.2804

Our Singapore office is strategically located to provide rapid turnaround for our clients in all parts of Asia, the Middle East, and Africa.  Fully integrated with our Los Angeles office, Team Singapore leverages our worldwide talent pool to custom tailor projects for the cultures and climates of the East.  We have built relationships with local talent through our work on Universal Studios Singapore for Genting/Resorts World At Sentosa.

Contact Us

Client Service Commitment

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Service is at the heart of our creative culture. We take pride in supporting our clients in their continued success.

We value the opportunity to serve our clients with our professional skills, knowledge, talent and hard-won experience. We also invest in and nurture our team's professional growth as further ways to increase value to clients.

Creative Problem Solving

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We're not ego-maniacal "artistes." We are trained design professionals who use our talents to create remarkable projects to meet our clients' needs.

In creating fun, we take our client's problems, budgets and schedules seriously. We use creative problem solving to produce projects that sell tickets and generate repeat visitation.

Long Term Outlook

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We look at each project as an audition for the next to ensure that client needs, goals, and successful project delivery remain our primary focus.

Our goal is to be your "go to" team for the long term. In serving our clients with integrity and creativity, we strive to cultivate professional relationships that thrive through years of teamwork and collaboration.
© 2004-2011 KB Creative Advisors | Kevin Barbee