Understanding the societal and cultural framework of a client's target market is essential in design and entertainment. To meet this fundamental requirement, KB Creative Advisors provides clients with an in-house sociological research expert to guide design choices in for clients entering foreign markets.

Through the analysis of the representative benchmarks in foreign cultures, we are equipped to provide research, analysis and recommendations to reduce the cultural gap on marketing, branding, and design strategies. This advice makes it possible to understand the market differences inherent in foreign cultures, generational differences within the culture, and to identify current and emerging "trends" for the benefit of clients who export products or experiences into foreign markets.

Identification of new and emerging trends and ideas is key to success in today's competitive marketplace. Often these trends start in other cultures. We maintain a constant survey of multiple cultures worldwide to offer our clients the latest mission-critical information that may spark new product offerings or improve the current lineup.

Research services are available for all foreign markets with particular emphasis and experience in Japan, Korea, and Asia.

For more information on how our Research Advisors can create specialized research for your organization's unique needs, please contact Tomoaki Hata.